Effective Date: 05 November 2024

At FOAMY WHITES ApS (“we,” “us,” or “our”), protecting your privacy is a top priority. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, foamywhites.com, or interact with us.

1. Information We Collect

We may collect the following types of personal data:

• Contact Information: Name, email address, phone number (e.g., when you contact us through forms or emails).
• Order Information: Shipping address, billing address, payment details, and order details when purchasing products from our site.
• Technical Information: IP address, browser type, device information, and other usage data collected via cookies and analytics tools.
• Communications: Messages or inquiries sent via our contact form or email.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and deliver your orders.
• To respond to inquiries and provide customer support.
• To improve our website and enhance user experience.
• To send marketing communications and newsletters (only with your explicit consent).
• To comply with legal obligations or enforce our terms of use.

3. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These include:

• Essential Cookies: Required for basic website functionality.
• Analytics Cookies: To track usage patterns and improve our site (e.g., Google Analytics).
• Marketing Cookies: To display relevant advertisements (only with your consent).

You will see a cookie banner upon your first visit to our site. This banner allows you to accept or manage your cookie preferences.

You can also manage or disable cookies via your browser settings at any time.

4. Sharing Your Information

We only share your data when necessary and in the following cases:

• Third-Party Service Providers: For payment processing (e.g., payment gateways) or delivering products (e.g., shipping companies).
• Analytics Providers: For understanding website performance (e.g., Google Analytics).
• Legal Compliance: When required by law or to protect our rights.

If we transfer your data outside of the EU/EEA, we ensure it is protected by appropriate safeguards, such as standard contractual clauses or similar measures.

5. Data Retention

We retain your personal information only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal requirements. For example:

• Order information is retained for up to 5 years to comply with accounting regulations.
• Marketing data is retained until you withdraw your consent.

Once the retention period expires, we delete your data securely.

6. Your Rights

Under applicable privacy laws, including GDPR, you have the right to:

• Access the personal data we hold about you.
• Request corrections to inaccurate or incomplete data.
• Request the deletion of your personal data (“right to be forgotten”).
• Object to certain types of data processing.
• Withdraw consent for data processing (e.g., for marketing).

To exercise your rights, please contact us at:

• Email: sales@foamywhites.com
• Phone: +45 31191319

If you are unsatisfied with our response, you have the right to file a complaint with your local data protection authority. In Denmark, this is:

Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby
Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk

7. Security Measures

We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse. This includes secure servers, encrypted communications, and regular audits of our systems.

8. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

FOAMY WHITES ApS
Denmarksgade 27c, 9000 Aalborg, Denmark
Email: sales@foamywhites.com
Phone: +45 31191319